Maxwell Bright White Shampoo is made from finely selected ingredients with deodorize. Deep replenishment for skin and coat, cleans and conditions in 1 step. A whitening shampoo that removes difficult stains, gray and yellowing. White coat sparkle without bleaching when shampooed with this formula that has been developed for white and light colored coats. It clean throughly, controls matting, tangling and fly away hair. It's rich lather rinses out easily, leaving the hair smooth, manageable, shiny and with a fresh clean smell. It's rich and foamy with neutral Ph. Maxwell will keep your pet smelling and feeling good.